As policyholders continue to turn to online resources for insurance information and support, digital engagement will be increasingly critical for insurance company operations. Both cognitive computing and analytics can play a key role in the engagement process, showing insurers how to best optimize
Gleaning analytic insight from customers who interact with you across multiple channels is always challenging—however, behavioral analysis can help you anticipate where your customers need to be and enable you to be wherever they are.
During a recent keynote, one of IBM’s Executive IT Architects, Phil Tetlow, explored the concept of spimes. A term originally coined by author Bruce Sterling, spimes refers to an object that can be tracked through space and time. Phil discusses the importance of spimes, and how organizations can