Telecommunication providers are challenged with keeping customers and reducing churn. This fact makes the delivery of a positive customer experience more essential than ever. Service providers must look for new ways to improve the customer experience while controlling costs.
Gleaning analytic insight from customers who interact with you across multiple channels is always challenging—however, behavioral analysis can help you anticipate where your customers need to be and enable you to be wherever they are.
During a recent keynote, one of IBM’s Executive IT Architects, Phil Tetlow, explored the concept of spimes. A term originally coined by author Bruce Sterling, spimes refers to an object that can be tracked through space and time. Phil discusses the importance of spimes, and how organizations can