Every digital advertising campaign manager is faced with a stream of data, and along with that data comes an array of questions about clickthrough rates, advertising budgets and revenue. Discover how advanced analytics is helping advertising agencies stay afloat in a flood of data.
Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including
One of my primal memories as a very young child was seeing the original of “The Blob” (the movie starring a young Steve McQueen) in the theater with my parents. IMDB describes its plot succinctly: “an alien lifeform consumes everything in its path as it grows and grows.” It totally freaked me out.
Media and entertainment companies are in the midst of a fundamental shift in audience engagement.
Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media and mobile devices, audiences are now looking for a more
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are outperforming their competition by generating new, actionable insights from big data. There are three dimensions in their performance that indicate a correlation
Organizations today are collecting tremendous volumes of data, generated by a wide variety of sources, often at extreme velocities. This is “big data”—the millions of stock trades, call detail records (CDRs), social media posts and patient test results produced every single day. Leading
Steve Mills, senior vice president & group executive, IBM Software & Systems Group, discusses big data and analytics with press and analysts at the Information On Demand 2012 conference.
During the conference IBM announced a new digital marketing system and big data software designed to
It’s no small secret that digital data presents clear and present challenges for marketing organizations.
As consumers spread their attention across a wide variety of channels and devices, key sources of digital data such as websites, online ads and mobile apps, spin off massive amounts of data.
As consumers spread their attention across a wide variety of channels and devices, key sources of digital data such as websites, online ads and mobile apps, spin off massive amounts of data. This is the gold that all marketers seek to mine, refine and use to drive up the bottom line. IBM teamed
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
The fact is that CMOs are increasingly being
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.”
There was something fascinating about
USC Annenberg Innovation Lab is using an IBM big data solution to conduct sophisticated social media analytics and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. The project has been applied to political debates, sporting events, movies and
As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to