Many marketing concerns have seen the light when it comes to the application of big data analysis as a means of outthinking the competition. Discover three best practices for implementing big data analytics for good data science in marketing initiatives.
Chris Snow, a data and application architect, enjoys helping customers with their data architectures and is working extensively on an open source app project in his spare time. Hear what Snow has to say about his IT experience spanning several industries, his current efforts with customers and his
The rise of a widely used messaging app and how it helps customers fulfill jobs to be done is a telling example of innovation at work. See how advances in sharing images and video through messaging on mobile devices offers a lesson in how communications service providers can drive enhanced,
Many organizations can capitalize on big data solutions and technologies to make use of expanded volumes of data for enhancing the critical decisions that drive successful business outcomes. And yet, a number of these enterprises can be inhibited from moving big data initiatives forward for a
The world is increasingly challenged by water supply problems because of aging and deteriorating infrastructure, operating incidents and disruptions, drought and water scarcity, declining water quality, climate change and other factors. Take a look at an IBM and Veolia alliance that is using
It's a tough time for CIOs. They're facing multiple challenges based on current technology trends, changing markets and shifting organizational culture. To see how CIOs around the world are dealing with these and other factors, join an upcoming CrowdChat that analyzes the results of a new CIO study.
Innovations in design thinking motivated by cognitive era advances and enhanced solutions served as the stimulus for enhancing IBM Incentive Compensation Management Version 10 usability and its user experience. Take a look at seven noteworthy highlights inspired by user input.
When I spoke with Derek Schoettle, General Manager, Analytics Platform Services, the subject of open source capabilities came up a few times. Data is going to change the culture of business, and in fact it becomes the culture when you truly embrace it.
Thanks to the democratization of data, rising numbers of businesses are making highly insightful decisions that are producing beneficial real-world results. Catch a few highlights from a podcast that takes a deep dive into how open source analytics processing engines and high volumes of data are
Student data derived from multiple sources can feed a rich repository for cognitive systems delivering actionable insight to teachers that helps them personalize education. But the sensitivities around data privacy can challenge this objective. Discover how an understanding of student data
What is the key to staying ahead of the competition? Quite simply, data science. See why innovative companies have embraced the power behind data and analytics to move themselves way out in front of competitors.
Don’t let your business come to a standstill as a result of technical debt. Discover how a decision debt approach to tools and analytics help overcome the quick-fix solutions that contribute to technical debt and its impact on business.
Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
Are you a big data and analytics subject-matter expert? Do you enjoy writing? Would you like to be published? Check out IBM Press and the great opportunity to be a big data and analytics author. Share your expertise with readers from customer and partner organizations, colleagues and the greater
Insights from CIOs can reveal a lot about the industries in which they operate, and hearing from IBM’s CIO is no exception. Check out these highlights from a recent podcast featuring Jeff Smith, CIO at IBM, who offers a glimpse at his idea of focusing on culture, a story of transformation, the CIO’