The organization that can quickly extract insight from their data AND leverage the data achieves an advantage. Rick Clements, IBM's director of marketing for Big Data says, "we are moving from the notion of big data to fast data, where what really matters is speed...and real-time actionable insight
IBM InfoSphere BigInsights is an industry-standard Hadoop offering that combines the best of open source software with enterprise-grade features. Let’s talk about some key features of the distribution and the top ten reasons to love it.
Donovan Neale-May, executive director of the CMO Council, said: “There is no point in wasting marketing resources on seducing customers with offers, incentives and captivating branding if there is a big disconnect on the product, business policy or service experience side.” How do marketers