Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.
There are emerging digital tools and platforms that hold big promise for retailers, and these tools all have one thing in common: their use of big data to woo consumers and craft highly targeted merchandise offers.
Why are retailers doing away with the role of chief merchant? Surely this trend can’t mean the end of the human touch aspect of merchandising? Take a look at a recently announced solution for social merchandising in retail that enables harnessing retail data from internal and external sources to