This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.
In a recent LinkedIn discussion group posting, I sketched out a five-layer framework for low-latency analytics in the cloud. Those layers were:
What they all address, in the ultimate extreme, is the need
Customers want their experiences to flow smoothly all the way downstream to happy outcomes. And you want that too, of course, as long as their personal outcomes sync up with your business’ outcomes: retention, sales, profits and so on.
Customer experience professionals are everywhere these days, or
Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. And modern marketing professionals pride themselves on their ability to use the socials and other resources at their disposal to influence the new
As a business asset, “next best action” is not a secret sauce. It’s more like a layered lasagna that–depending on the ingredients, how carefully you assemble them, and how well you bake and serve it all–can be either a highly consumable platform or a sloppy mess of ill-fitting investments that you’
“Next best action” is a hot focus area in customer-facing business processes, especially marketing, sales and service. But it has just as great a potential in back-end business processes, and, in fact, ensures that many companies operate smoothly.
Next best action, in the broadest perspective, is
"Next best action” is a hot focus area under big data, advanced analytics, digital marketing, smarter commerce and other business imperatives. Enterprises have been doing next best action, in various forms, for years. Many companies continue to scale up and build out their next-best-action
As brick-and-mortar outlets are crumbling or being "showroomed" out of existence, how should retail adapt to digital channels? James Kobielus looks at IBM Research's prototype of a mobile shopping app that uses augmented reality technology to transform the in-person shopping experience. How could
By using your data, you can "humanize" your conversations with customers, regardless of which channel they use to interact with your organization. Find out how IBM Watson's architecture may serve as a model for more intelligent engagement.
In business, every moment is a moment of truth. Every moment can spell the difference between keeping a customer or losing them to a rival that makes them a better offer or delivers a superior experience. And no two moments are ever the same. If you don't seize that tiny window of opportunity, you'
Optimality is the new nirvana. The promise of "next best action" is that, somehow, we can program the optimal automated response into every business scenario. Of course, this dream presupposes that someone in your organization can specify the optimal response for any scenario that your personnel
The human condition is an unfathomable mystery, a complex stew of biological, genetic, behavioral, cultural, environmental, psychological, and spiritual factors.
But fathom it we must. When our personal condition stumbles from wellness to illness, we will use any resources at our disposal,
The planet is a huge place to optimize. Often, it's not clear, in a world divided among squabbling nations, where we should start.
People-centric lifestyles are paramount. You should begin by making your own corner of the planet more livable. As the world rapidly urbanizes, the demand for Smarter