Seeing is believing. In this short demonstration, you will see the innovations announced in the prior session in action. You will see integration and governance applied to one of the most popular big data use cases: an extended 360 degree view of the customer.
The era of big data is the era of messy data. This is the big data paradox: larger volumes and variety of new sources are inherently complex, and that complexity can actually lower confidence. Organizations have created an entire role to raise confidence in big data: the chief data officer.
There have been a number of high-profile missteps with big data in the news. One recent example is the story of OfficeMax and the “Dead Daughter” marketing mailing (read more about it here http://onforb.es/1hhjVCL). OfficeMax accidently sent a mailing with “Mike Seay – Daughter Killer in Car Crash
Are you confident in the analytic insights that drive your business? Do you trust big data? Can you protect it? IBM can help with new innovative information integration and governance (IIG) capabilities to build confidence in big data.
Success with big data comes down to confidence. Without confidence in the underlying data, decision makers may not trust and act on analytic insight. Without confidence in your ability to deploy new big data technology and the skills to exploit it, you might defer on big data projects.
Travel in time from early artificial intelligence, to Watson, to Watson Foundations, as cognitive systems evolve from powerful concept to valuable reality built on a foundation that enables fresh insights from trusted data.
With a series of recent data breaches as the backdrop, IBM engaged big data and privacy experts as guests in a Twitter chat on Wednesday, January 22, entitled “Big Data, Little Privacy?” The chat, intended to be a spirited discussion regarding data privacy in the era of big data, did not disappoint