Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
Big data is everybody’s priority these days, and it’s always exciting to see what different organizations are doing with it.
A few weeks ago, I had the pleasure of participating in a live streaming video panel on business applications of big data in various industries. The broadcast, sponsored by
IBM’s Institute for Business Value (IBV) and the University of Oxford just released their information-rich and insightful report “Analytics: The real-world use of big data.” Based on a survey of over 1000 professionals from 100 countries across 25+ industries, the report provides insights into
The biggest service a university can do for its students is to prepare them for a career. That seems pretty self-evident, but too often the courses are too narrow or too focused on “book learning.”
An innovative new course at the University of Montana is casting that old model aside, thanks to the
Well there’s real-time, then there’s real-time, then there’s real-time. As so often with me, this post was first drafted on a plane, and when it comes to in-flight technology, real-time means very real-time. But after that, there’s pretty much a spectrum. Real-time fraud analytics for a credit
The Danish wind power plant manufacturer Vestas Wind Systems demonstrates impressively what can be accomplished today with big data and smarter analytics. It certainly convinced the 2012 Big Data Award jury at the Computerwoche Big Data Congress in Germany. Computerwoche magazine presented the 2012
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.”
There was something fascinating about
"Value" is the key word in several of my top picks this week. From saving money to saving lives to saving time in who you follow on Twitter, we're still finding new ways to get value from data.
“What Executives Don’t Understand About Big Data,” by Michael Schrage, Harvard Business Review HBR Blog
A bus, train or car to work. A bike to school. A plane for a business trip. And even if you don't leave your home, your life is still influenced by the transportation industry: virtually every tangible good—food, clothing, medicine, vehicles, computers—has been transported into your world from
Below are the top three questions I hear all the time from business partners and customers alike. I will take a moment to address each one. Before I do that, however, I wanted to flash back to 1995. I was responsible for building a channel around our new e-commerce offering called Net.Commerce (