Conversations around big data are shifting from "what is big data?" to "what can I do with big data?" Five key use cases have emerged that hold high potential value for many organizations. Eric Sall, vice president of product marketing at IBM, describes those high-value uses for big data. For
Rising costs, chronic illness, an aging population and a shortage of professionals are forcing massive changes in the healthcare industry. To gain insight into how they can improve service while reducing costs, healthcare payers and providers are turning to data and analytics. Leading organizations
To better handle exponential growth in patient data, the healthcare organization Fletcher Allen turned to IBM Netezza and PureData for their solution. This allowed them to put refined analytic information in the hands of more medical practitioners to improve the quality of care.
Founded in 1879, Fletcher Allen Health Care is a healthcare organization that provides advanced-care and hospital services to a majority of Vermont. Headquartered in Burlington, the organization has four campuses and several care sites and clinics. It is affiliated with the University of Vermont
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing
In order to offer better insight to large-scale retailers, Brightlight Consulting needed an analytics solution that could master Big Data inherent to the retail industry. IBM PureData System for Analytics gave Brightlight faster quereis than ever before, allowing them to efficiently and simply
This video addresses how Market6 has implemented an IBM PureData System for Analytics solution to house and process more than 100 TB of data. The client uses the platform to operate its information services, so that retailers and manufacturer customers can view the same information at the same time
Premier Healthcare Alliance has implemented PureData System for Analytics to enable advanced analytical capabilities to more than 2,700 U.S. hospitals and 90,000 healthcare sites; and has seen four major benefits: ease-of-use, fast query response time, quicker load times and in-database analytical
With a customer base of 200 million mobile customers, T-Mobile saw its data growth rate multiply by 3 in just a year. Needing an integrated and agile approach to manage their Big Data, T-Mobile adopted the IBM PureData system to achieve unprecedented increases in analytic speed and accuracy.
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
The Saïd Business School at the University of Oxford and the IBM Institute for Business Value conducted this global survey of more than 1100 business and IT executives. The study highlights the phases of the big data journey, the objectives and challenges of organizations taking the journey, and
Von McConnell, Executive Director of the Innovation & Advanced Labs at Sprint, discusses how his company uses big data and analytics at the Information On Demand 2012 conference.
During the conference IBM announced a new digital marketing system and big data software designed to help