If you’re holding an event for the very first time, what helps you gauge its success? At IBM Analytics University, we turned to social media analytics. Here’s a summary of what we learned from the experts and from Watson Analytics for Social Media.
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
When you are covering one of the largest sporting events in the world, how do you give fans the best experience possible? Globo TV scored big during the FIFA World Cup in 2014 by listening to their fans with a social sentiment analysis solution from IBM.
Learn about the extraordinary potential of predictive analytics for helping with prevention, wellness management, fraud detection and more in healthcare. Listen to this podcast featuring Findability Sciences Founder and CEO Anand Mahurkar and Shahid Shah, CEO at Netspective Communications and
Advanced analytics, reporting and aggregation software for social media is everywhere these days. As a social media manager, my job is to keep testing out these tools all the time. In all of this testing, seeing a disruptive product that makes you stop and think is rare. And yet I’m pleased to say
The world’s a risky place. And yet the human race has become very adept at risk mitigation in the face of every nasty thing it might throw our way—or that we may hurl at each other. Discover how social sentiment, beliefs and practices that perpetuate environmental risk factors can play a
Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
Inaccurate perceptions of predictive analytics are common in the business world. In reality, predictive analytics is straightforward to understand, can leverage existing skillsets in business and IT organizations, and can deliver value in most industries and lines of business. Getting started with
This year IBM is implementing a Watson system that has been trained on the Wimbledon championships. By asking questions of Watson in natural language, users of the system can find answers to their problems – whether general knowledge or statistical in nature. This type of solution has many
Large municipalities need to be ever vigilant in providing essential health, safety, security, social, traffic and other services. What better way to glean their citizens’ sentiments on these matters than capitalizing on social media data channels such as Twitter?
21st century technologies using data analytics coupled with social and mobile technology present a rich opportunity to streamline and integrate preparation, response, recovery and mitigation of the “daily set of unexpected incidents” as well as emergencies and disasters.