Many marketing concerns have seen the light when it comes to the application of big data analysis as a means of outthinking the competition. Discover three best practices for implementing big data analytics for good data science in marketing initiatives.
Internet-based advertising and marketing channels continue to evolve, but establishing true causality between ads and sales has long remained elusive. Now, the Internet of Things is changing the game. Gain an understanding of how the Internet of Things enables the blending of sales, marketing and