This white paper discusses the advantages of using the PySpark API, which enables the use of Python to interact with the Spark programming model. It starts with a basic description of Spark and then describes PySpark, its benefits, and when it is appropriate to use instead of "pandas" open source
In October 2014, Forrester Consulting worked with IBM on a commissioned study to analyze the total economic impact that IBM’s Information Management solutions have on three specific big data use cases to help its customers solve important business problems.
Through interviews and data aggregation
For insurance companies, the integration of big data and analytics solutions with telematics technologies offers important opportunities to extend the use of telematics data beyond usage-based insurance (UBI) and improve competitive differentiation.
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
According to the report, IBM brings "advanced analytics tools, a global presence and implementation services" that make BigInsights a "complete big data solution that will be attractive to many customers." Read the report to see why IBM InfoSphere BigInsights was named a leader and how it stands in
Big data and analytics technology can reap huge benefits to both individuals and organizations—bringing personalized service, detection of fraud and abuse, efficient use of resources and prevention of failure or accident. So why are there questions being raised about the ethics of analytics, and
This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.
In today's competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. In this exciting new piece of
This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
This research report from Forrester Consulting, commissioned by IBM, examines the growing role of information and integration governance (IIG) to move big data from the realm of possibility to the reality of business outcomes. Forrester Consulting surveyed 512 business sponsors, business
The arrival of big data into the enterprise has had a major impact on enterprise information protection as new data stores have emerged, increasing the distribution of data and the complexity of securing and protecting that data along with it. Big data has forced companies to have to define new