Back by popular demand in this week's episode is Nancy Hensley, Director of Offering Management for IBM Hybrid Cloud. Nancy is joined by Sean Ellis, CEO and founder of GrowthHackers.com, who coined the term growth hacking several years ago. Sean and Nancy share ways to find the Northstar metric for
Are you too late to join the social media game? How can you leverage social media to connect and engage with your clients? This week on Making Data Simple, we talk to our podcast producers Kate Nichols, Manager of Content Experience & Design for IBM Hybrid Data Management, and Fatima Sirhindi,
Do you view technical content as a strategic part of your business? On this week's episode of "Making Data Simple," we are joined by Julia Montarbo (Bamford), IBM Hybrid Cloud Content Design and Strategy, and Jeff Levitt, IBM Hybrid Cloud Content Strategist. They talk about the strategy behind
Opinions differ on who, exactly, is a citizen data scientist, but one thing is for certain—they’re ushering in the cognitive era in ways never before imagined. Join a panel of social VIPs at IBM Insight 2015 to hear their take on citizen data scientists and their role in the modern data paradigm.
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications