Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that social media metrics offer?
Social media sources such as Twitter, Facebook, Instagram and Pinterest help CPG leaders listen to, learn from and connect with consumers. Here are three ways that CPG leaders are expanding their use of data and analytics to augment their social media strategies.
The Internet and social feeds are full of articles, blogs, news and more on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the newswires and culls highly interesting items that provide fodder for thought, discussion and debate.
Your mission, should you choose to accept it, is to network, learn and do at the IBM i2 Summit for a Safer Planet. Learn why you can’t afford to miss this opportunity to explore the future of intelligence and the art of the possible.
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.
Despite sophisticated demand-forecast models, many retailers can err when trying to ensure their agile supply chains stock store shelves with the right quantity of products to meet demand. See how innovative approaches with social media enable retailers to tap into a highly reliable barometer for
Each week over 1 million people move into a city. Never before have the requirements for protecting citizens, property and infrastructure from harm been more pressing. Sophisticated, applied technology can yield insights that shorten the cycle from incident to resolution.
Big data and privacy is an ongoing conversation no matter the industry. Today, educators, analyst, parents and concerned citizens are locked in debate as educational institutions are increasingly analyzing student data including student ID card swipes, online discussion forums and grades. Today we
IBM is helping create and use the Internet of Things by leveraging analytics, cloud, mobile, security and social media technologies. The connectivity of things presents a broad set of security challenges. Review this infographic for an overview of security and privacy for Internet of Things systems.
Malware, in and of itself, is not malicious; the cybercriminal behind the malicious code is the real culprit. Learn why a strategic, investigative shift in focus on both the cyberattack and the nefarious organizations behind them is necessary in today’s cyberwarfare engagement.
Marketers live in a world where often indistinguishable merchandise with short lifecycles and constant promotions require differentiation to attract consumer demand. Smart marketers are applying advanced tools and data-driven approaches for focused product, pricing, promotion and placement
Large municipalities need to be ever vigilant in providing essential health, safety, security, social, traffic and other services. What better way to glean their citizens’ sentiments on these matters than capitalizing on social media data channels such as Twitter?