I recently returned from Las Vegas where IBM hosted its annual Information On Demand conference with over 12,000 attendees. The theme for the conference was “Think Big,” and the bulk of sessions centered on the way different industries are using big data to improve business results in their
Healthcare organizations are in the eye of an information overload storm. With EHR, EMR and with HIE implementation, there’s tons of data that will be available to payers, care providers and care management companies. The data latency will be reduced to days and hours–if not minutes–from the weeks
This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.
Healthcare has become a social business. The evolution towards social media, consumer expectations for quality and value in healthcare, and the urgent need to get healthcare costs under control are transforming the way healthcare is obtained, delivered and paid for. Social business strategies can
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
The fact is that CMOs are increasingly being
In June, close to 80 developers in the Silicon Valley area attended the free IBM Big Data Developer Day event. It was a great chance for developers to learn about the latest IBM technologies for addressing big data challenges. Not only did they gain valuable information from the sessions, but they
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.”
There was something fascinating about
USC Annenberg Innovation Lab is using an IBM big data solution to conduct sophisticated social media analytics and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. The project has been applied to political debates, sporting events, movies and
Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. And modern marketing professionals pride themselves on their ability to use the socials and other resources at their disposal to influence the new
Everyone knows everything is bigger in China, and big data is no exception. This is why it is no surprise that big data interest is gaining a lot of momentum in China.
On August 23 and 24, IBM organized a technical summit in Beijing, and one of the main tracks was about big data. In fact, this
As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to
Krishnan Parasuraman, CTO of big data, IBM Digital Media, describes the three contextual factors fueling the questions around big data, including the analytic awakening, commodization of technologies, and data availability.
Okay, I’ve bitten my tongue for as long as possible, and I need to get this off my chest. Most, and by most I mean at least 85% of the social media big data initiatives I see are ultimately going to under-deliver their expected ROI or eventually be discarded as not useful enough. I was reminded of