Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business partners, to
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
USC Annenberg Innovation Lab is using an IBM big data solution to conduct sophisticated social media analytics and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. The project has been applied to political debates, sporting events, movies and
Krishnan Parasuraman, CTO big data for digital media, answers questions about big data solutions for the Digital Media industry and discusses the sophisticated distributed processes that take place at light speed to deliver targeted digital advertisements.