Many marketing concerns have seen the light when it comes to the application of big data analysis as a means of outthinking the competition. Discover three best practices for implementing big data analytics for good data science in marketing initiatives.
Chris Snow, a data and application architect, enjoys helping customers with their data architectures and is working extensively on an open source app project in his spare time. Hear what Snow has to say about his IT experience spanning several industries, his current efforts with customers and his
Has your business adopted a hybrid analytics architecture as part of its quest to compete? Listen as Martin Fleming, IBM’s chief analytics officer and chief economist, explains why doing data analytics on the cloud is creating opportunities for modern businesses, and be sure to take notes as he
Many organizations can capitalize on big data solutions and technologies to make use of expanded volumes of data for enhancing the critical decisions that drive successful business outcomes. And yet, a number of these enterprises can be inhibited from moving big data initiatives forward for a
The future of cognitive computing is bright and Chief Data Officers have the chance to lead the way for their organizations. Not just a science-fiction dream, machines that are experts, expressive, educated, and evolving have the potential to create a stunning reality by driving meaningful market
It's a tough time for CIOs. They're facing multiple challenges based on current technology trends, changing markets and shifting organizational culture. To see how CIOs around the world are dealing with these and other factors, join an upcoming CrowdChat that analyzes the results of a new CIO study.
Inderpal Bhandari, chief global data officer at IBM, talks about the many nuances of data, value of analytics and importance of the partnership between the CIO office and CDO office. He also discusses why building a comprehensive data strategy is important for organizations. Check out this CIO
A day in the life of data science professionals likely involves navigating the challenges and complexities of sourcing, preparing, modeling, developing and governing data, analytics tools and other assets in collaborative environments. Get a glimpse of the roles that compose data science teams and
Maybe classifying data as structured or unstructured isn’t so simple. What is structured to some may not be structured to others and vice versa. When it comes to the business value of data, consider another way to look at data—whether it is repetitive data or non-repetitive data.
When I spoke with Derek Schoettle, General Manager, Analytics Platform Services, the subject of open source capabilities came up a few times. Data is going to change the culture of business, and in fact it becomes the culture when you truly embrace it.
Scientists are using predictive weather data capabilities to analyze and forecast storm paths with increasing accuracy. They’re tapping into data from a variety of sources for information, and these developments and applications of data analytics help keep communities in the paths of oncoming
Insights from CIOs can reveal a lot about the industries in which they operate, and hearing from IBM’s CIO is no exception. Check out this recent podcast featuring Jeff Smith, CIO at IBM, who offers a glimpse at his idea of focusing on culture, a story of transformation, the CIO’s role and
Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
Are you a big data and analytics subject-matter expert? Do you enjoy writing? Would you like to be published? Check out IBM Press and the great opportunity to be a big data and analytics author. Share your expertise with readers from customer and partner organizations, colleagues and the greater