The dawn of the cognitive era is upon us, and many organizations today have the data and analytics capabilities to begin their cognitive journeys. Take a look at recent survey results available in the seventh annual IBM Institute for Business Value analytics research report.
The internationally renowned IBM Institute for Business Value (IBV) is beginning its 2014 survey on analytics. Rebecca Shockley, the global research leader for analytics at IBM Institute for Business Value, recapped some of the key findings from studies conducted over the last five years and how
A majority of organizations today claim they have a competitive advantage because they are using big data and analytics. But, if everyone is claiming that, who really has the competitive advantage? The ones that do more predictive analytics? The ones that can do it cheaper? My bet is that it’s the
If most organizations are using analytics to improve customer interactions, optimize supply chains and reduce financial risk then where does the advantage in today's marketplace come from? The IBV 2014 Analytics study will explore how organizations are creating a competitive advantage in today's
This is the second in a series presenting the findings from the IBM Institute for Business Value and University of Oxford’s Big Data study and excerpts from the white paper, “Analytics: the real world use of big data in financial services.”
When asked to rank their top three objectives for big data
This first posting of a seven-part blog series is my attempt to present, in small, easily consumable bites, findings from IBM Institute for Business Value and University of Oxford’s study and excerpts from a white paper, “Analytics: the real world use of big data in financial services.”
Have you analyzed your analytics?
The IBM Institute for Business Value (IBV) wants to know how you are transforming data into competitive advantages. What capabilities are needed to really analyze data, whether big or small? Which technologies are you using – or not? Does organizational culture
The IBM Institute for Business Value (IBV) is embarking on its fourth annual survey on analytics and big data. Rebecca Shockley, Global Research Lead at IBV, gave a preview of the objectives for the 2013 survey. She explained they will be looking into how organizations are executing and what it
Everyone is talking about big data, but if you want to see some REAL data on what is going on with big data, here is a new research report you will appreciate. EMA Research & 9Sight Consulting conducted a study of business and IT professionals, inquiring about their big data plans and
The IBM Institute for Business Value and the Saïd Business School at the University of Oxford conducted a global survey of more than 1100 business and IT executives. The resulting quantitative study, "Analytics: The real-world use of big data," examines the journey that organizations are taking to
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were
The sheer thought of the data we create and consume today is mind boggling. IBM research shows we create 2.5 quintillion bytes of data every day, and begs for a response to the question–what are we doing with all this data? A recent global survey by Jaspersoft answered this, revealing that the