Telecommunication providers are challenged with keeping customers and reducing churn. This fact makes the delivery of a positive customer experience more essential than ever. Service providers must look for new ways to improve the customer experience while controlling costs.
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.
Animation: Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business