No matter the industry, organizations are increasingly seeing the merits of learning more about their customers to inform the generation of intelligent, targeted offers. Take a look at five key questions commonly heard from executives in a range of industries about establishing predictive customer
According to recent survey data, the telecommunications industry, in particular, seems to be challenged with customer satisfaction problems. However, one European telecommunications organization was able to address a similar problem through an advanced analytics approach that provided the insight
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.
Net Promoter Scores often reveal levels of customer dissatisfaction with communications service providers. Discover two advanced analytics solutions from IBM that enable innovative analysis for keen insight into the customer experience.
Do you know what your telecommunications customers need, or are you taking a gamble and hoping that you are offering them the right products and services at the right times? Play this video game, and see if you can anticipate what is on the minds of these customers.
TVT Chari, chief financial officer of Celcom Axiata, tells us that “if you analyze the market differently and offer the customer what they need based on their behavior” you can utilize this business intelligence to get closer to the customer. However, with the market constantly changing, and
Big data is poised to reshape the way we live, work and think. The telecommunications sector, which has been slow to realize the shifting ground, is catching up to redefine the customer digital experience, using big data and analytics.
With mobile devices becoming an integral part of our daily lives, communications service providers have the most comprehensive view of a subscriber’s usage, behavior, lifestyle preferences, current and future needs. Telecommunications organizations can transform their customer care, marketing and
TEOCO’s assurance and analytics solutions, powered by IBM PureData System for Analytics, powered by Netezza technology, enable CSPs to access and analyze massive amounts of data to uncover the source of cost and network issues.
Let me begin with a story from my childhood. I grew up in India and, back in the early 80s, when Indian telecoms did not have a direct dial for international calls. My family used to call my uncle who was studying at M. I. T. and the call process was fairly complicated: we would call an
Big data and analytics is creating opportunities for communications service providers (CSPs) to establish new revenue streams. With big data and analytics technology powered by IBM Watson Foundations, CSPs can resolve customer issues faster, at lower cost and identify new offerings that drive
Telcos are sitting on a wealth of data with customer interaction data across various channels: call center call recordings, in-store and website visits, social media conversations and more. Customers are telling service providers what to build as new offerings, how to promote them and what