A recently released infographic aids in understanding how big data capabilities map back to enterprise strategic imperatives. I'll break this infographics down into steps and discuss each level for clarity and definition.
IBM data scientists break big data into four dimensions: volume, variety, velocity and veracity. This infographic explains and gives examples of each.
For additional context, please refer to the infographic Extracting business value from the 4 V's of big data.
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In today’s world, many can compare their big data landscape to a vast wilderness. We know it exists and it is growing in size, volume and complexity – but do we know what is really growing and taking roots. Are there valuable resources that, if mined, could create new growth and opportunities? Or
The big data landscape for most enterprises is a vast wilderness. It is a growing and complex ecosystem of different data types from multiple sources, including new data from social media and raw data collected from sources like sensors. Only after effectively exploring and navigating this terrain
The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your
With multiple channels and numerous ways to interact with companies, today’s customer journey is a complex weave of paths. Often, customers start and end their journey before the business is even aware of it. With today’s competitive market place, the companies that best understand their customer–
Aberdeen has long illustrated the benefits of well-managed, trustworthy data, and the problems associated with poor data quality. As data volumes rapidly expand and data environments become more complex, what were once small nuisances evolve into massive, company-wide problems. In order to avoid
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.
See how "The Big Datastillery," a revolutionary new “appliance,” condenses terabyte-scale torrents of customer, transactional, campaign, clickstream and social media data down to meaningful and actionable insights that boost response rates, conversions and customer value.
Infographic: Where does big data come from? "Big data” is a frequently heard buzzword in 2012. This year, IBM teamed with the University of Oxford to help organizations look beyond the big data hype and gain a deeper view into how their peers are defining and tackling big data today to improve
We are experiencing the creation of an economy powered by a new business resource: big data.
Although most assets deplete with use, data is self-perpetuating. Leading organizations are leveraging an analytics-driven approach—fueled by data—to achieve sustainable marketplace advantage and create