When you are covering one of the largest sporting events in the world, how do you give fans the best experience possible? Globo TV scored big during the FIFA World Cup in 2014 by listening to their fans with a social sentiment analysis solution from IBM.
USC Annenberg Innovation Lab is using an IBM big data solution to conduct sophisticated social media analytics and natural language recognition to gauge positive and negative opinions shared in millions of public tweets. The project has been applied to political debates, sporting events, movies and
As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to