Solving a particular challenge requires understanding it before commencing to solve it. The astronauts on the Apollo 13 mission in 1970, for example, had to apply logic when they suddenly found themselves in the direst of circumstances, and they were able to find solutions through the use of data
You’re probably familiar with some impressive predictive analytics success stories. But how does predictive analytics actually work? This primer explains how you can use predictive analytics to boost the power and value of your most important data.
Predictive analytics can transform your organization by helping you compete more effectively, grow sales revenues, retain customers, discover new customers, prevent fraud, improve operations and much more—but to achieve these strategic impacts, it’s best to think big, start small and act fast.