Where the Canadian National Railway used to rely on monthly data reports, they now operate more efficiently—in near-real time—with predictive analytics. IBM PureData for Analytics has enabled the company to apply logical insights from their data to save fuel consumption, predict shipments and keep
IBM Predictive Customer Intelligence solutions helps provide a consistent and profitable experience across all channels including marketing outreach, sales and customer service; and across all touch points whether online, through a call center, mobile apps, social media or in a store.
Telecommunications service providers are facing new and difficult challenges. They need to serve increasingly demanding customers, support advanced mobile technology and handle unprecedented spikes in network traffic. Analytics of big data in motion delivers tangible business value including
Media and entertainment companies are in the midst of a fundamental shift in audience engagement. Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media, and mobile devices, audiences are now looking for a more
Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their
customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, datadriven insights are generating a