Where there’s a customer profile, there’s a gold mine. The question is, are you mining that data stream aggressively and regularly enough to unlock actionable consumer insight? Why failing to do so can lead to missed data monetization.
According to recent survey data, the telecommunications industry, in particular, seems to be challenged with customer satisfaction problems. However, one European telecommunications organization was able to address a similar problem through an advanced analytics approach that provided the insight
Communications service providers (CSPs) are feeling the intense heat of ever-growing competition, and industry rankings and scores paint a pretty bleak picture of customer perception. To rise above the products-and-prices, commoditized services fray, CSP executives can gain insight on customer