It's well-established that customer retention is much less expensive than customer acquisition. Therefore, preventing churn is a priority for nearly every company. A vital part of a viable strategy for preventing churn is the effective use of data. Let’s look at the role predictive analytics can
Where there’s a customer profile, there’s a gold mine. The question is, are you mining that data stream aggressively and regularly enough to unlock actionable consumer insight? Why failing to do so can lead to missed data monetization.
Telecommunications organizations cannot ignore the need to engage in the moment by quickly and accurately predicting or detecting network and device problems that may affect the customer experience. Engaging in the moment requires proactive approaches to customer care that can greatly minimize
In less than five minutes, this demo shows how you can better understand your customers, and better manage their portfolio. Clients want to receive personalized advice and tailored portfolio recommendations. How can banks leverage data to not only enhance the customer experience, but to also drive
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
What can communications service providers do to prevent churn from dissatisfied customers? Take some tips from Cablevisión Argentina. The provider used advanced analysis to take the proactive action necessary that significantly reduced customer churn and helped boost positive customer experience.
Cablevision Argentina is using sophisticated IBM Analytics software to uncover the causes of customer dissatisfaction and proactively identify unhappy customers. As a result, the company can accurately target service improvements, boosting customer satisfaction and loyalty.
What if telecommunications companies could reduce the number of incoming calls while lowering churn and increasing revenue? If this sounds too good to be true, then take a look at a new proactive customer care solution that can help companies modernize their customer service and save millions.
If you work for a communication service provider and you have a customer service call center, then you know that the cost of every call quickly adds up. Turn customer churn from a current problem to a distant memory with advanced analytics from IBM.
Using Twitter data and IBM analytics, telecommunications companies can fine-tune their churn models, better understand the products and services that their customers truly value and present existing customers with compelling offers—potentially recovering millions in lost revenue.