Although competitive UK retailers may have a reputation for giving up little when it comes to results exemplifying the benefits of analytics, a few noteworthy cases can reveal some interesting observations. Take a look at four case studies of UK retailers that offer insightful perspectives on how
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Retailers may struggle against low margins and resource scarcity, but that can’t keep them away from the National Retail Federation’s BIG Show. Learn how attending this year’s BIG Show can help you drive your retail business to new heights—and find out why thousands of other people from around the
An IBM retail industry expert discusses the opportunities and challenges associated with improving the use and value of analytics at the IBM Insight 2015 conference—IBM’s largest annual data and analytics event.
Do your customers rely on your online shopping experience to beat the crowds on Black Friday and Cyber Monday? Learn how providing a strikingly good experience can keep your online customers coming back—and get them into your store as well.
Take your customer's experience from transactional to relational. With IBM Presence Insights and IBM Analytics, you can collect and analyze customer profiles and proximity in public spaces to see patterns, gain insights, and make helpful and enticing offers.
The unprecedented amounts of data that consumers now generate can open up new opportunities for retailers or leave them struggling to catch up. To succeed in this cognitive era, they must adapt by using advanced analytics to create sophisticated customer profiles that enable them to improve price,
Consumers are well aware of the myriad shopping choices available to them, so how can retailers find and retain the most profitable customers? Here are some lessons for retailers that want to use big data to create a superior shopping experience that attracts the best prospects.
Effective shopper marketing means personalizing your message. Discover how one retail beauty business underwent a total makeover of how it targeted and interacted with consumers, creating a holistic consumer experience.