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Andy Hayler, CEO of The Information Difference, tells us that “the average large company has six different competing sources of customer data and nine different competing sources of product data.” For companies to succeed data quality is imperative.
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The concern about consumer data privacy has never been higher. For example, 86% of Americans are concerned with data collection from Internet browsing and how it is used, and 70% of Europeans are concerned about the reuse of their personal data. With data breaches and issues such as the NSA’s