Top performing CFOs are integrating financial and operational data to get a deeper understanding of complex questions such as how much it really costs to serve individual customers. This higher level of collaboration leads to greater customer understanding, which is one of the key features needed
It was a wild weekend of mammoth matchups between formidable technology titans in the Smart Sixteen Big Data Challenge! With the field narrowed to the Elite 8, questions still abounded.
Would Predicting Customer Behavior be able to break the cool-under-pressure Improve Campaign Effectiveness to
The field for the Elite 8 from the "Big Data Smart Sixteen" is set! In the Marketing region, Faster Reporting & Analytics’ star player faltered against the unselfish play and sharing of deeper customer insight of Predicting Customer Behavior (PCB). Paired with the energy and cheers from their
Big data bracketologists are busily selecting their top picks and priorities for the "Smart Sixteen" Big Data Management Tournament. What's most important to Marketing, IT, Finance and Infrastructure? Which business challenge will come out on top? Make your picks today!