The unprecedented evolution of social media data’s influence on business can have tremendous impact on how customers are integrated into organizational goals and practices. See why more organizations than ever are using social media data to take a customer-centric approach to evolving their
Check out the ebook, Improving Financial Performance with Predictive Analytics, from Ventana Research that explores the many ways businesses can apply predictive analytics and data science techniques to grow revenue, shrink costs and improve margins.
The traditional banking model is changing as fiercer competition and heightened customer expectations of digital banking put the customer experience at the top of the priority list. Banks are leveraging predictive analytics solutions to enhance targeting via customer segments and to provide custom