The unprecedented evolution of social media data’s influence on business can have tremendous impact on how customers are integrated into organizational goals and practices. See why more organizations than ever are using social media data to take a customer-centric approach to evolving their
A real-time notifications system was a champ behind-the-scenes at The Championships, Wimbledon 2015 by enabling its digital and content team to break the news of a key tournament statistics milestone that scooped media organizations worldwide. See what value an extension to that system is adding to
Social media data tracking is driving new trends in the banking industry, including uncovering real-time economic trends, better and faster competitive threat analysis, instantaneous feedback on marketing campaigns and quicker responses to customer opinions.
Turn on, tune in, but don't drop out. This twist on a catchphrase from psychologist Timothy Leary captures what consumer product marketers must do to monetize all the rich social media data that users generate on sites such as Facebook and Amazon. Monitoring and interacting with this data, which
Large municipalities need to be ever vigilant in providing essential health, safety, security, social, traffic and other services. What better way to glean their citizens’ sentiments on these matters than capitalizing on social media data channels such as Twitter?