Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.
How do the Ottawa Senators gain insight into fan interaction and prepare to engage with the millennials of the future? See how this professional hockey team is using IBM Fan Insight to identify and offer personal interactions to their customers, while promoting brand loyalty.
The consumer products industry is undergoing a seismic shift in which markets are becoming increasingly fragmented. Thanks to technology, the process of buying is becoming synonymous with research; consumers are the masterminds of finding their way to great products and even better value. It's this
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.