Missing the mark in customer segmentation marketing can be detrimental for consumer product companies. Marketing consumer products demands a fluid, dynamic process for customer segmentation that is in sync with today’s consumer. Learn more about how cognitive analytics leverages consumer and
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
Obtaining information on the effects that promotional campaigns have on revenue and profitability has been highly challenging for marketers, merchants and retailers. Can lift analytics offer them the Holy Grail of deep insight gleaned from consumer data for precise promotional planning? Take a look