Is your data driving your daily customer interactions? Don’t ignore what analytics can be doing for you in the now. Instead, discover how arming yourself with data from the outset can help you meet customers where they are.
Although competitive UK retailers may have a reputation for giving up little when it comes to results exemplifying the benefits of analytics, a few noteworthy cases can reveal some interesting observations. Take a look at four case studies of UK retailers that offer insightful perspectives on how
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
Retail data is no longer simply a way to keep track of what is selling and what isn't. Forward-looking retailers use their data to enhance their customers' shopping experience and predict what it is their shoppers are looking for.
Consumers are well aware of the myriad shopping choices available to them, so how can retailers find and retain the most profitable customers? Here are some lessons for retailers that want to use big data to create a superior shopping experience that attracts the best prospects.