An IBM retail industry expert discusses the opportunities and challenges associated with improving the use and value of analytics at the IBM Insight 2015 conference—IBM’s largest annual data and analytics event.
Take your customer's experience from transactional to relational. With IBM Presence Insights and IBM Analytics, you can collect and analyze customer profiles and proximity in public spaces to see patterns, gain insights, and make helpful and enticing offers.
Consumers are well aware of the myriad shopping choices available to them, so how can retailers find and retain the most profitable customers? Here are some lessons for retailers that want to use big data to create a superior shopping experience that attracts the best prospects.