Data is flowing from mobile devices, social networks, and every digitized and connected product, machine and infrastructure. And all this data has potential for insight. Companies who are becoming data-driven are propelling themselves into the cognitive era. As Cognitive Businesses they will
The customer experience may not end with social media, but it can certainly begin there. Companies that use social media to connect have a direct line to customers, allowing them to keep in touch with their customers and enhance their marketing strategies while combating churn.