Travelers are willing to share their personal data to receive a better experience. For leaders in the travel and hospitality industry, this provides an opportunity to reach new heights by identifying ways to reach today's connected consumers.
Airline, rail and freight logistics companies constantly look to manage costs while improving asset operations. When these companies leverage data analytics, they can conduct efficient life cycle assessments that cut costs and unearth new possibilities within transportation infrastructure.
The benefits of data analytics for travel industry leaders are not confined to understanding customer behavior over time—insights can also be gained in the moment. Real-time weather data provides marketing and operations teams within various arms of the travel industry with immediate, actionable