Watson Foundations, an IBM Big Data & Analytics Platform, presents Acquiring, Growing and Retaining Customers with C Spire, a wireless provider who uses predictive analytics and decision management to identify when customers might leave and personalize experiences so they don't.
Denihan Hospitality Group and the Cincinnati Zoo and Botanical Gardens use IBM Big Data & Analytics to help acquire, grow and retain customers. They are able to create a 360 degree view of the customer and understand what is most important to their most valuable customers: driving increased
Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their
customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, datadriven insights are generating a