From the general session to the Hack the Weather finals, attendees at Insight 2015 enjoyed an embarrassment of riches on day two of the conference. Read on for a rundown of the sessions and events that made the second day of Insight a resounding success.
Customers expect more: they expect smart, they expect simple, they expect fast and they expect value. This transcends all industries, and big data is helping enterprises rise to this challenge.
Much time has been spent in recent years talking about why big data is such a technological opportunity.
I will be attending InterConnect 2013 in Singapore from 9 to 11 October where big data analytics will be central to discussions. Earlier this year when Tata Consultancy Services released The Emerging Returns on Big Data – A TCS 2013 Global Trend Study (available with registration), they identified
Gaining a 360o view of customers can provide organizations with valuable information about how to better serve their customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge.
Now, data-driven insights are generating a