The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Are you placing yourself within the convergence of telecommunications and media? Discover how you can use cognitive computing and advanced predictive analytics to take advantage of the opportunities offered by mobile technology in the ever-evolving modern business environment.
The media and entertainment industry faces rising challenges when it comes to the delivery of over-the-top (OTT) content—audio, video and other media streamed over the Internet. Take a look at two key issues that are at the root of these challenges despite the advanced analytics platforms that
Digital piracy causes lost revenues and diminished asset values for today's media publishers, content companies, service providers and independent creatives. The challenges of fighting against piracy are continuous. Here's how big data can help.
In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
A major transformation has shaken the media and entertainment business over the past 10 years. It's hard to imagine another industry that has experienced the same major shift. Disruption is a natural part of business, of course, but the pace of change in media and entertainment trends has been
The goal of moving beyond basic TV ratings and simple consumer demographics to establishing a secure analytics environment to integrate subscriber, set-top-box and third-party, enriched data in near real time is something leading media and entertainment organizations continue to embrace. After all
By now you have, no doubt, read countless New Year’s big data prediction posts. I’m sure many of them gave you a well-informed look ahead to this year’s applications of advanced analytics and cognitive computing to help companies acquire, grow and retain customers.
I’d like to make a prediction
One of my primal memories as a very young child was seeing the original of “The Blob” (the movie starring a young Steve McQueen) in the theater with my parents. IMDB describes its plot succinctly: “an alien lifeform consumes everything in its path as it grows and grows.” It totally freaked me out.
Media and entertainment companies are in the midst of a fundamental shift in audience engagement.
Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media and mobile devices, audiences are now looking for a more