The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Media and entertainment companies are in the midst of a fundamental shift in audience engagement. Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media, and mobile devices, audiences are now looking for a more