Accurate product details and descriptions shape buyer and user behavior. These details – product size, weights, descriptions, reviews, certifications, etc – make the products findable to address shopper needs and allow for comparison. The need extends across industries, including both traditional
Does your company have a single source of truth for your business’ most important data? Then it’s time to learn why you need to invest in product information management.
Product information management (PIM) is a subset of the overarching Master Data Management (MDM) space, and it’s primary use is