As we learn to cope at a personal level with the dynamic development of the COVID-19 outbreak, we are seeing an increasing impact to businesses in every industry. Supply chains are broken, demands are shifting and resources are shrinking. How do you prepare your business for the economic and
Customer experience management can be compared to finding a needle in a haystack. Yet, it’s actually much more challenging—akin to tracking handfuls of needles in a mountain of needles. See how organizations can effectively measure, track and manage subscriber performance in real time.
Without question, our lives are very different from only a couple decades ago, thanks in part to some pretty amazing technology advances including smartphones and other devices, mobile apps, an ever-growing array of social channels and more. Take a look at how one telecommunications organization
Big data and design thinking share some common core principles for creating highly connected, meaningful business and customer user experiences. See why organizations worldwide are realizing the magic of combining big data with design thinking to generate value for powerful business use cases.
Today’s telecommunications providers find themselves facing a Gordian Knot when investing in improving the customer experience cost-effectively while revenue shrinks because of a variety of factors. See what some real-world telecommunications providers are doing to attempt to untie the Gordian Knot
Where there’s a customer profile, there’s a gold mine. The question is, are you mining that data stream aggressively and regularly enough to unlock actionable consumer insight? Why failing to do so can lead to missed data monetization.
A recent stop on the IBM outthink tour 2016 punctuated the evolution of cognitive learning systems and their implications for marketing and the delivery of customer experiences that foster retention and loyalty. See how cognitive capabilities are being incorporated into the fabric of everyday job
The rise of a widely used messaging app and how it helps customers fulfill jobs to be done is a telling example of innovation at work. See how advances in sharing images and video through messaging on mobile devices offers a lesson in how communications service providers can drive enhanced,
Analytics can transform the business for telecommunications and cable providers of all sizes. As cable operators and wireless service providers integrate new channels into their business, importing real-time data into a single, holistic view across all platforms is likely to become an imperative
The numbers tell the story. High costs and poor rankings continue to plague telecommunications organizations and their traditional customer care call center operations. See how two key areas of the brain—one that controls reactive response and one that orchestrates proactive response—may be the key
In today’s digital landscape, technology offers compelling motivation to capitalize on data-driven evolution opportunities for adding value on both the advertiser and consumer sides of the targeted digital marketing equation. Discover why understanding consumers and what they really want is
In the media and entertainment industry, audience analysis should be priority one for executives. Listen to an audio presentation of a white paper that explores the industry trends and highlights that can drive widespread adoption of audience analytics.
One of the biggest challenges for retailers has always been scaling great customer service, specifically how to better personalize in-store experiences. By combining data analysis, the Internet of Things, cloud and mobile technologies, retailers can make this level of personalization a reality for
Heating-fuel delivery to rural customers in the US can be greatly inefficient when deliveries are made to half-full tanks. The practice can be costly for both the supplier and the customer. Take a look at one solution that utilized Internet of Things sensors and analytics to monitor fuel levels and
Marketers looking to expand their customer base and achieve retention continually contend with cognitive era challenges of rising data influxes from disparate sources. To cut to the chase, what they really need is a tool that predictively and prescriptively offers the means for recommending next-