Toyota Financial Services partnered with IBM to gain a competitive edge within its customer service center. With IBM Watson Explorer, service center representatives can quickly and easily access a 360-degree view of the customer on a secure platform.
Enhance your 360-degree view of the customer
The city of Honolulu is employing data to serve customers better. Gordon Bruce, information technology director and CIO of the City and County of Honolulu declared that “to be able to now, on [a] single platform...run multiple operating systems [and] applications [is] key to governments.”
Nancy Bachrach, senior manager of registration for the Girl Scouts of Eastern PA, declared that predictive analytics gave the organization the “opportunity to base decisions on actual data.” Using this data they were able to better understand their customers: girl scouts.
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“Real time means right now. It means right in this second” says Mike Gualtieri, principal analyst at Forrester Research. To improve the customer experience, businesses need to tap into customer data to deliver the right offers and right experience throughout customer journey. Often this means
TVT Chari, chief financial officer of Celcom Axiata, tells us that “if you analyze the market differently and offer the customer what they need based on their behavior” you can utilize this business intelligence to get closer to the customer. However, with the market constantly changing, and
Terri Dean, chief membership officer at Girl Scouts of Eastern Pennsylvania, shares how they peeled apart all the layers of their data to uncover trend lines and increase retention.
Enhance your 360-degree view of the customer today
Mike Gualtieri, principal analyst at Forester Research, declares that, “consumers want to be treated like royalty.” This seems like a tall order. However, with all the data that customers share about themselves, the business that can quickly capture, analyze and act on this data “just in time, all
We have so much data available today that customers utilize to determine when, what and from who they buy. The onus then is on businesses to make data work for them. Listen to Corrigan tell the story of big data as it relates to insights from analytics that engage customers in new ways.
Customers are hitched to their mobile devices. The challenge, then, is for businesses to utilize the data generated from these devices to get and stay closer to customers. Organizations must leverage the volume of data in the mobile era to personalize the mobile experience and the customer
Today's customer expects businesses to know their specific needs and cater to them. Personalization is no longer a nice-to-have but a must-have. By utilizing big data, companies can gain a deeper understanding of customers and transform the customer experience. Shane Sweeney, head of engineering of
Research from International Customer Management Institute (ICMI) reveals that only 25 percent of companies feel that their customers are "extremely engaged." How, then, can companies increase customer engagement to cultivate fans? Is creating the same passion in customers as sporting teams a myth?
The IBM Institute for Business Value Global Consumer Study indicated that consumers are “asking for tomorrow today.” With the proliferation of social networks, mobile devices and data, it’s easy to understand why customer demands and expectations continue to expand while their patience shortens: “