Organizations in many sectors are paying closer attention than ever before to social sentiment to gain insight and understand about how their customers feel about their products and create ways to market products and services. Learn more about the importance of social sentiment through a range of
This week’s guest, Matthew Porcelli, meteorologist and sales engineer for the IBM and The Weather Company strategic alliance, chats with Dr. Gary Nestler, an IBM global solutions leader for emergency management. Topics to be discussed include the IBM/TWC strategic alliance, the incorporation of
Documents created in organizations of all sizes represent potential knowledge within each organization. Information management (IM) professionals bring the analytical and creativity qualifications for mining information to build that knowledge. Discover the roles of IM professionals for applying
Text mining is the next step in data mining, offering advanced capabilities for extracting meaning from vast, amorphous masses of data. Despite its complexity, text mining has much to offer businesses—and the list is growing. Discover what text mining could mean for your organization today.
It is an exciting time to work for a utility company. The electric grid and utility sector is undergoing the most massive change since Thomas Edison invented the light bulb in 1879. It's safe to say that the technology innovation occurring in the electric grid over the next decade will likely dwarf
Enterprises that use analytics to power their sales performance management can explore new frontiers of added value through informed decision making and heightened competency. Learn what part IBM Watson Analytics can play in enhancing sales by enabling guided analytics.
Organizations use data and analytics to frame the narratives that guide collective action for highly effective decision making. On the heels of the announcement from the Analytics for All event, take a look at expert storybooks that provide compelling narratives from cognitive analysis to help
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
In weather prediction, the past holds the key to the future, allowing businesses to predict future changes in both the short term and long term. In particular, organizations can use market-level analytics to take stock of how weather affects consumer behavior, helping drive the business forward.
Companies that insist on offering high-quality services and products have discovered how analytics can help realize this goal. This installment of Answers in Analytics describes how a leading medical technology company uses analytics to realize multiple business benefits.