In Part I of this series, we looked at the key considerations for an analytic enterprise to stay competitive in today’s world, and in Part II we discussed how those translated into imperatives for a supporting big data platform. In Part III we covered how IBM applied those considerations and
Prediction markets are where data scientists will attain superstar status. It’s no coincidence that the current age of the “superstar” in professional sports began in the 1970s, when the legal constraints that had prevented the most accomplished athletes from seeking top dollar on the open market
With the large Information On Demand conference (IOD) in the not-so-distant past, we are back on the regular beat, bringing you a weekly roundup of interesting, newsworthy and fun tidbits on big data-related topics. This post includes a few highlights from IOD - more to come next week.
If you think “data scientist” is a pretentious title, think again. Nothing could be more fundamental to science, to engineering, and to the continuous optimization of modern business processes.
So, you may ask, what is true science? And what exactly is a scientist? How can data scientists live up
The need to innovate and stay ahead of customer demands is even more imperative today. IDC estimates that “in 2012 the digital universe will grow to 2.7 zettabytes.” As customers and the market as a whole generate data, companies are compelled to capture and analyze an ever-greater percentage of
Customers want their experiences to flow smoothly all the way downstream to happy outcomes. And you want that too, of course, as long as their personal outcomes sync up with your business’ outcomes: retention, sales, profits and so on.
Customer experience professionals are everywhere these days, or
Your customers really don’t care how smart your data scientists are. Customers don’t spend much time contemplating how much work those data scientists might have put into tuning the analytic models that power your channels. And they probably wouldn’t listen if you tried to impress them with the