Your customers really don’t care how smart your data scientists are. Customers don’t spend much time contemplating how much work those data scientists might have put into tuning the analytic models that power your channels. And they probably wouldn’t listen if you tried to impress them with the
Innovation often comes from taking a fresh look at something you use every day and wondering, “This thing works just fine for its intended purpose, but could it do anything more?” That kind of thinking may one day lead to cars that actively monitor our health, both inside and outside the vehicle.
Data science’s learning curve is formidable. To a great degree, you will need a degree, or something substantially like it, to prove you’re committed to this career. You will need to submit yourself to a structured curriculum to certify you’ve spent the time, money and midnight oil necessary for
Harness the Power of Big Data is a new book by several of the authors of Understanding Big Data, the hugely popular book that debuted in 2011. Big data represents a new era of computing – an inflection point of opportunity where data in any format may be explored and utilized for breakthrough
As a business asset, “next best action” is not a secret sauce. It’s more like a layered lasagna that–depending on the ingredients, how carefully you assemble them, and how well you bake and serve it all–can be either a highly consumable platform or a sloppy mess of ill-fitting investments that you’
We can argue till we’re blue in the face on the issue of whether a true data scientist must have academic credentials. But no one doubts that credentials mean little if you can’t actually do the work.
You can call yourself a data scientist in good conscience only if you can master the methodology.
“Next best action” is a hot focus area in customer-facing business processes, especially marketing, sales and service. But it has just as great a potential in back-end business processes, and, in fact, ensures that many companies operate smoothly.
Next best action, in the broadest perspective, is