As a business asset, “next best action” is not a secret sauce. It’s more like a layered lasagna that–depending on the ingredients, how carefully you assemble them, and how well you bake and serve it all–can be either a highly consumable platform or a sloppy mess of ill-fitting investments that you’
We can argue till we’re blue in the face on the issue of whether a true data scientist must have academic credentials. But no one doubts that credentials mean little if you can’t actually do the work.
You can call yourself a data scientist in good conscience only if you can master the methodology.
“Next best action” is a hot focus area in customer-facing business processes, especially marketing, sales and service. But it has just as great a potential in back-end business processes, and, in fact, ensures that many companies operate smoothly.
Next best action, in the broadest perspective, is
Recently, I was in Nice for a three-day gathering of 150 European IBM Big Data specialists. Looking around the room at the opening plenary made me think how fast the world of big data is moving and how quickly our community is growing.
One of the topics that got discussed a lot–in the breaks and in
Among healthcare executives interviewed for the 2010 IBM Global CEO study, 90% expect a high or very high level of complexity of data over the next five years, but more than 40% are unprepared to deal with it. The volume, velocity and variety of data are outpacing the ability for healthcare
Customer engagement is a bit of a game, because, deep down, it’s a form of haggling and bargaining. Let’s be blunt: everybody has an ulterior purpose and is manipulating the other party in that direction. The customer is trying to get the best deal from you, and you’re trying to hold onto them and
For the past 2 months, a LinkedIn discussion group has been debating the burning question "Do You Need a PhD to Analyze Big Data?" Always itching for fresh chat, yours truly has stepped into the fray with a humble opinion or two. And I got flamed in no uncertain words. In fact, one PhD who didn't
For some vendors, the only use case for unstructured data is to turn it into structured data to analyze it in a relational database. This is a legitimate use case, especially where you want to analyze in conjunction with relational data, or you want to make it available for what I called “speed of
Here are the quick-hit ponderings that I posted on various LinkedIn big data discussion groups this past week. I opened up one new theme–Big Media (which I'd introduced a few weeks back at this IBM big-data-relevant site) –and extended my existing discussions of peta-governance (going beyond what