Conversations around big data are shifting from "what is big data?" to "what can I do with big data?" Five key use cases have emerged that hold high potential value for many organizations. Eric Sall, vice president of product marketing at IBM, describes those high-value uses for big data. For
You can’t declare something mature until it has stopped developing. By that criterion, the big-data market is far from mature. It continues to foster an impressive amount of innovation into new types of databases, analytical approaches and applications that infuse data-driven optimization into
While “a single version of the truth” might sound reassuring, relying on such a strategy can seriously impede real-time businesses. For many missions, it’s time to embrace a plural version of the truth.