It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
The Internet of Things is the digital future that is dead ahead. Are industries and businesses prepared for the onslaught of data that is already transforming our world today? In this series, take a glimpse into this future and the questions that will need to be addressed for all that the Internet
Historically, policing has been a largely reactive pursuit. Today, anticipating criminal behavior has taken on a new meaning: Data-driven prediction of high-risk people, places and events allow police to work more proactively than ever before.
With millions sold worldwide, Raspberry Pi has fueled the maker culture and has become a symbol for creativity and innovation for the Internet of Things (IoT). The IBM Watson IoT Platform is the world's most powerful Cognitive IoT Platform, and it supports the newest Raspberry Pi out of the box.
With big data set to grow exponentially in the next decade, telecommunications service providers face several challenges. Here are the top five ways service providers can store, access and analyze their big data for the next 10 years and beyond.
IBM InterConnect 2016 may now be history, but the premier cloud and mobile conference was center stage for a historical abundance of announcements concerning cloud data services, open analytics, cognitive Internet of Things, and more.
February 2016 has brought a whirlwind of announcements by IBM that are woven together by a predominate open data and open analytics thread. Many of these announcements were made at IBM InterConnect 2016. Take an opportunity to catch up on all these exciting announcements in this comprehensive
At IBM InterConnect, Persistent Systems and IBM unveiled a collaboration to pursue a combined Internet of Things strategy and help customers develop solutions on the Watson IoT Platform using the IoT Continuous Engineering solution.
Open source analytics is transforming every segment of cloud data services, big data analytics, cognitive computing and other key insight economy technology enablers. See what some leading industry experts have to say about what they think are the most promising open source analytics initiatives
Modern buildings often house interactive, collaborative and dynamic working environments. Get a glimpse at how some leading-edge organizations are applying cognitive analytics and the Internet of Things to design digital, intelligent buildings with elastic environments that can dramatically enhance
IBM and the Internet of Things are changing how insurance companies do business. Insurers have the opportunity to improve claims management, crisis response, policyholder retention, risk management and more. Outthink limits and discover what your insurance company can do with the Internet of Things.
No one can predict the future for certain, but generating a data forecast could be the next best thing. Register for IBM InterConnect 2016 to discover how IBM and the Internet of Things are changing the way that insurers do business.
Airline, rail and freight logistics companies constantly look to manage costs while improving asset operations. When these companies leverage data analytics, they can conduct efficient life cycle assessments that cut costs and unearth new possibilities within transportation infrastructure.
Cognitive analytics is reshaping the face of computing, bringing previously inaccessible capabilities to businesses across a range of industries. Discover how cognitive computing capabilities can help you create a cognitively enriched environment that can make your organization a hotbed of